Reviews8,674+ Excellent 4.9 Verified company

Black Regent

Smell Irresistible All Day

£39.00~~£99.00~~ SAVE 61%

Delivery in 3–7 working days

Free UK delivery — Royal Mail

Free returns & exchanges within 15 days

PHEROMONES INFUSED

24H DEEP HYDRATE

LONG WEAR SCENT

CLEAN INGREDIENTS

CRUELTY FREE

ARTISANAL BLEND

Limited availability93% sold

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A ready-made set of our four signature scents.

540 MayfairInspired by: Baccarat Rouge 540 /body Butter

Regent CrestInspired by: Creed Aventus /body Butter

Soho VisionInspired by: Louis Vuitton Imagination /body Butter

Kensington OudInspired by: Louis Vuitton Ombre Nomade /body Butter

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FREE UK delivery on every order

Backed by our 30-day money back guarantee. If the scent is not for you, email us and we refund you.

Email us within 30 days and we refund you, even if the jar has been opened. You cannot judge a fragrance without wearing it, so we take that risk instead of you.

For the best result, apply it straight after a shower while your skin is still slightly damp.

The scent can last 20+ hours on the skin. Because it sits in a shea and jojoba base rather than alcohol, it wears much more slowly and does not fade away after an hour like a typical aftershave can.

One jar lasts around 6 weeks with daily use.

Shea butter, jojoba oil, sweet almond oil, vitamin E and fragrance.

No parabens, no artificial colour and no drying alcohol. If your skin reacts easily, patch test on the inner forearm first.

Orders placed before 3pm are dispatched the same working day. UK delivery is free on every order and takes 4 to 8 working days, with a tracking link emailed to you as soon as it ships.

Under the Consumer Contracts Regulations you may cancel within 14 days of receiving your order for a full refund.

Real Results From Real Customers

Over 7.4M Views On Facebook

Callum Bennett

I honestly didn’t expect to like it this much. It smells better than a lot of expensive fragrances I’ve had and lasts pretty much all day. My girlfriend noticed straight away and keeps telling me how good I smell.

148

Like Reply7d

Martin Fletcher

I’m 56 and have been married for 34 years, and I honestly didn’t expect this to make such a difference. My wife says I smell like I did when we first got together. 😅 The scent lasts all day, feels great on the skin, and she keeps complimenting me. Absolutely worth it.

365

Like Reply48d

Daniel Harper

I’ve tried Crowned and Luxury Life before, but this just feels better. The scent is fresh, clean, and actually sticks around all day. It leaves my skin soft without feeling greasy, and I’ve had loads of compliments since I started using it. Makes you feel sharp and well put together. Easily my new favourite. 🔥

549

Like Reply67d

Free UK delivery — Royal Mail

★★★★★ Excellent 4.8 | 8,674 reviews

Black Regent

Free UK delivery — Royal Mail

FAQs

Most common questions answered, no fluff just straight facts.

Fragrance develops differently on everyone, so we give you 30 days to live with it. If it is not right for you, email us and we will sort it out, even if the jar has been opened.

One tip before you decide: apply it straight after a shower while your skin is still slightly damp. Hydrated skin holds the scent far better, and it often smells like a different product.

Yes. Under the Consumer Contracts Regulations you may cancel within 14 days of receiving your order and return it unopened for a full refund.

On top of that, we run our own 30-day guarantee: if there is any problem with the product or your order, contact us within 30 days and we will make it right.

Give the jar a quick stir when it arrives, because the natural oils can settle in transit.

Scoop a coin-sized amount, warm it between your palms until it turns to oil, then work it into your chest, neck and forearms. It absorbs in seconds, so you can get dressed straight away.

Use it daily after a shower. It hydrates and carries the scent at the same time, which is the whole point of it.

No. It is a whipped shea and jojoba base that melts on contact and sinks in within seconds, leaving a smooth finish with no shine and nothing transferring to your shirt.

It is made without parabens, sulphates, artificial colour or drying alcohol.

As with any fragranced product, if your skin reacts easily, patch test a small amount on the inner forearm and leave it 24 hours before using it properly.

Because you are not paying for the bottle, the department store or the celebrity campaign. We sell direct, in simple packaging, and put the budget into the oils and the butter base instead.

Cologne is mostly alcohol. It flashes off your skin within a couple of hours and dries the skin out on the way.

This works the other way round: the scent sits in a hydrating butter base that holds onto your skin, so it develops with your body heat and stays there through the day.

Orders placed before 3pm are dispatched the same working day. UK delivery is free on every order and takes 5 to 9 working days.

You get a tracking link by email as soon as your parcel ships. All duties and VAT are included, so nothing further is payable on delivery.

HALDEN LONDON

Customer Reviews

4.8 / 5

Rated by customers

Dan A. ✓ Verified

★ ★ ★ ★ ★

This stuff works! I've used high end perfumes for a while. I often get compliments, but since I started using this, I kid you not, the reaction is different. I had a woman walk into the men's bathroom t...

Marcus R. ✓ Verified

I was out at a wine tasting when a woman actually came over just to tell me how good I smelled. That was enough for me — I knew this stuff was doing its job.

Marcus B. ✓ Verified

Love the product! Smells great and stays on longer than most actual cologne. Even stays on after I wash my hands!!

Adrian F. ✓ Verified

Really impressed with this body butter. It goes perfectly with my Creed Aventus and smells brilliant on the skin. Feels great too, and I’ll definitely be ordering again. You’ve got a repeat customer here. Cheers!

Oliver G. ✓ Verified

Smells brilliant and feels really nice on the skin as well. Easily a 5-star product for me.

Ethan C. ✓ Verified

Really lovely scent and it feels great on the skin too. Easily a five-star product for me.

Darren M. ✓ Verified

Absolutely love these. I’ve already got three and I’m about to order another three. They smell brilliant, feel great on the skin and I barely use normal lotion anymore. Really impressed with them.

Sophie T. ✓ Verified

Bought this for my husband and now people keep asking him what he’s wearing. 😅 He smells amazing and definitely gets more compliments since using it.

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Smell Irresistible All Day

Why ChooseUs?

FAQs

Customer Reviews

Smell Irresistible All Day

Why ChooseUs?

FAQs

Customer Reviews

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